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A great hitter makes an out seven times out of ten. This book is about those seven: what the greatest players who ever lived do with failure, backed by real research, and how you can do it too.

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The Other Seven by Coach Jordan, book cover
NCAAD1 All-American25th-round pickMajor League Baseball6 years in pro ballMinor League BaseballTriple-ATampa Bay RaysRays organizationPhiladelphia PhilliesPhillies organization
Why I wrote it

I played D1 at Pepperdine, got drafted in the 25th round, and spent six years in pro ball, all the way to Triple-A. Along the way I made thousands of outs. Every great hitter does. It's the only way the game works.

Nobody ever sat me down and taught me what to do with them. I had hitting coaches, strength coaches and throwing programs. For the part of the game that decides who sticks, the seven out of ten, I was on my own.

So I went and found out. What the best players ever actually said about failure, in their own words. What the research really shows about pressure, confidence, slumps and focus, including the popular stuff that turns out to be wrong.

This is that book. It's written for your kid, with a short section for you at the end of every inning. It's the book I wish someone had handed me at twelve.

Coach Jordan

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Sources, every one listed
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"Try it tonight" reps
Inside the book

Every inning reads in about fifteen minutes and ends with one thing to try tonight.

1stInning
The math of failure

What seven out of ten really looks like in the numbers of the greatest hitters ever, and why the outs are the whole point.

Reality check

Failing isn't a sign he's not good enough. It's the price of playing the game at all.

2ndInning
Pressure and the body

Why hands shake and hearts pound in the big spot, and what the research says to do with those nerves instead of fighting them.

Reality check

You don't need to be calm to play well. You need to know what your body is doing.

3rdInning
The voice in his head

What great players say to themselves between pitches, and the small change in self-talk that studies say helps.

Reality check

Positive thinking alone isn't the answer. Useful thinking is.

4thInning
Between pitches

The routine the pros run every pitch, the traffic-light system from the mental coach behind the 2016 Cubs, and how to let go of the last one.

Reality check

The routine is boring on purpose. That's why it works under pressure.

5thInning
Where confidence comes from

Confidence isn't a mood. The research points to where it actually comes from, and most of it is built long before the game.

Reality check

You can't fake it. You can build it, one rep at a time.

6thInning
Focus

What elite eyes really do on a 90 mph fastball, why "watch it hit the bat" isn't what happens, and how to hold one thought.

Reality check

Focus isn't trying harder. It's choosing one thing.

7thInning
Slumps and streaks

The luck in every box score, what the data says about hot streaks, and how the greats climbed out of their worst stretches.

Reality check

A slump is often a hitter doing things right and getting nothing for it. For a while.

8thInning
The long game

Late bloomers, late-round picks and what research on world-class athletes says about the paths that actually get there.

Reality check

Where he is at 12 says very little about where he'll be at 18.

9thInning
The people around him

What parents and coaches say that sticks for years, the ride home, and the six words college athletes said they loved hearing.

Reality check

This one's for you, Mom and Dad.

Read the 1st inning free →
Every inning

Not a workbook full of blank lines. A real book players actually finish, with every claim backed up so a parent can trust it.

  1. 1The story

    A real moment from a great player, told straight. No made-up dialogue.

  2. 2The film

    What the research actually found, in plain words, with the source on the page.

  3. 3Myth vs. data

    One thing everybody in baseball believes that the evidence says isn't true.

  4. 4Clubhouse voices

    Short, verified quotes from players, coaches and the best sport psychologists in the game.

  5. 5Try it tonight

    One five-minute rep to do before bed. Small enough that he'll actually do it.

  6. 6For parents

    A short page at the end of each inning: what to say, what to skip, and why.

Look inside

See exactly what you're getting before you spend a dollar.

A page from The Other Seven
A page from The Other Seven
A page from The Other Seven
Who it's for

Written for every ballplayer, from Little League to college and beyond, and the parents who drive them to every game. Softball players use it the same way.

  • ✓He rakes in practice and tightens up in games
  • ✓One bad at-bat turns into a bad day
  • ✓He's in a slump and starting to doubt himself
  • ✓He compares himself to the kid next to him
  • ✓He wants it so badly it gets in his way
  • ✓You never know what to say on the ride home
The Other Seven by Coach Jordan, book cover
The Other Seven · PDF
$9one time

Less than a bucket of balls. Yours to keep, and to hand to the next kid.

  • ✓The full book: 85 pages, nine innings plus extras
  • ✓9 "Try it tonight" reps, five minutes each
  • ✓A page for parents at the end of every inning
  • ✓140+ sources, every stat and quote checked
  • ✓Instant PDF: phone, tablet, or print it
  • ✓30-day money-back guarantee

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30Days
Read it. Use it. Then decide.

If it isn't worth it to you, reply to your download email within 30 days and I'll refund every dollar. No hoops, no hard feelings.

Questions

Right after you pay, the download is on your screen, and a copy of the link lands in your email. It's a PDF, so it opens on any phone, tablet or computer.

Both. It's written to the player, at any age, in plain language. Every inning ends with a short page for parents.

The free 7 Out of 10 Playbook is a short guide. This is the full book: nine innings plus extras, with the real stories, the research, the quotes, and every source listed in the back.

No. Every stat, study and quote in the book has a source listed in the back. Anything I couldn't verify, I cut.

No. It's mental skills for competition, the way a hitting coach trains the swing. If your child is dealing with anxiety or depression, please talk to your pediatrician or a licensed professional.

Reply to your download email within 30 days and I'll refund you.

Coach JordanCoach Jordan
D1 All-American · 6 years pro

Every great hitter does. This book is about what he does next.

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