Free guide · 5 minute read

You can't talk a kid into believing in himself. He believes what he has evidence for. Here's what actually builds that, and the ten minutes his game day should start with.

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Why pep talks don't stick

Three findings that changed how I coach it.

18x
Doing beats hearing

Researchers measured where an athlete's belief actually comes from. What he has done himself counted about eighteen times more than being told he's good.

32
Studies on self-talk

Across 32 studies, athletes taught one specific thing to say to themselves outperformed athletes who weren't. Plain instruction like "see it deep" beat hype like "you got this."

Same
Routine, big spot or not

A set routine before every pitch helped just as much when the pressure was on as when it wasn't. That's rare. Most things fall apart in big moments.

And the reason it matters: when the Aspen Institute asked 3,827 kids about sports last year, the thing kids who had quit named most often was "I'm not good enough."

From parents

Parent text: He'd freeze in big spots. Saturday, two outs, runner on third, he lined it the other way.
Parent text: The old him would throw his helmet. This weekend he struck out, jogged back, locked in, and got two hits after.
The Mindset System

The guide is one game day. Evidence takes more than that. The System is the nightly version: a short lesson from me, a page in his own handwriting, one mental rep. $79 a month, cancel anytime.